Police commissioner Ray Kelly, NFL coach Sean Payton, Navy SEAL commander Rorke Denver, baseball great Dwight Gooden, Florida governor Charlie Crist, furniture titan John Bassett III, NASCAR legend Michael Waltrip—they’ve all turned to Ellis for help sharing their remarkable stories with the world. And why not? We are blessed today with a hugely powerful array of storytelling platforms. From traditional publishing to next-generation social-media sites, the possibilities are endless. But it’s mostly wasted effort until we’ve figured out: What is our story? What makes it irresistible? How do the stories we tell channel our passions and advance our values? Who are our most promising audiences? What will draw people in?

For years, people have asked Ellis for storytelling advice. Recently, he has begun sharing his best techniques with select audiences of writers, marketing-and-PR professionals, trial attorneys, students and others who are ready to become more effective storytellers. In keynote addresses and full-day workshops, Ellis explains how to unplug the PowerPoint, dump the clichés and start telling stories that change lives and change minds. The results are extraordinary. Increased engagement. More effective persuasion. Stronger brand loyalty. Committed defenders when controversies arrive. Get this right, and people will follow you anywhere.

In his interactive presentations, Ellis teaches:

How to pull great stories out of every-day business life.What the stories you choose say about your brand —and how to make sure it’s what you want to say.

  • hennicanworkshop-e1372362034394How the right social story can magnify the effects of good advertising, design and PR.
  • How to pull great stories out of every-day business and personal life. What the stories you choose say about you and your organization—and how to make sure you are saying what you want.
  • The best ways of telling your story on Facebook, Twitter, and other social media—and making sure your message doesn’t get hijacked.
  • How the right social story can magnify the effects of good advertising, design and PR.
  • How to craft your story to make people like you—and “like” you too. (Hint: Bragging is the worst.)
  • Why you should think of your social-media community as a key part of your marketing staff.
  • How to choose the right story for the right audience at the right time. (Misfiring on this one can be deadly.)
  • Why social stories are like great conversation and why the eavesdroppers are so important.
  • Why some stories go viral and others silently die—how to make people re-link, re-tweet, and repeat yours..
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